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Wait Until You See the New Abercrombie & Fitch…

Abercrombie is back, guys. In a big way, too.

The new prototype store, located in Polaris Fashion Place (on the lower level near JCPenny) is bright, open, airy and inviting. Not exactly the Abercrombie you remember from years past. Forget feeling like you need a flash light to shop. Forget the overpowering cologne.

It’s everything you’d look for in a shopping experience, but with a twist. Not only is the new layout easy to navigate – it’s modern, too. The dressing rooms are equipped with phone chargers and lighting you can dial up or down to fit your mood. With the click of a button, you can see what your outfit will look like in different environments, from direct sunlight to a night club. It’s actually the most awesome dressing room I’ve ever been in. Did I mention the phone chargers?

Now, onto the clothing…(because it’s so good)

I am obsessed. I had to hold myself back from buying everything, but I did pick up this dress, this vest (love how it looks over the dress!), these jeans, this sweater and this bandana. It was a successful trip to say the least (PSA: everything is 25% off online right now!).

If you’re in the area, I’d highly recommend you swing by Polaris Fashion Place this weekend and check out the new store for yourself. This is the first A&F of its kind, but the company has plans to open more across the country if they receive good feedback (and I can’t imagine why they wouldn’t). I promise you won’t be disappointed!

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